WHAT IS STRATEGIC ALLIANCE?
Refers to the formation of alliance between individuals, in the business context, which entails the exchange of resources by such individuals on a complementary basis, and in turn helps strategies way of marketing targeted products progressively, equipping allied individuals with the cutting edge to compete with the rest in the market on a long term basis.
WHAT IS BROKERAGE ALLIANCE?
Refers to the alliance between insurance brokers, aimed at creating a large economic entity for purposes of obtaining more desirable performance results and reducing risks of investment, and at the same time achieving the concept of resource and benefits sharing.
THE CORE VALUE OF STRATEGY ALLIANCE COMPRISE LONG-TERM COMMITMENT AND CONCERT OF RESOURCE-SHARING EIGHT ADVANTAGES OF A BUSINESS
Key factors to the success of Strategic Alliance include choosing the suitable partners, the appropriate division of roles and responsibilities, practice of self-autonomy, promptness in action, adherence to the relevant law, the appreciation of-contractual obligations and management strategies. In particular, a clear objective, an appropriate organizational structure, complementing strategies, selection of appropriate members and the reconciliation of cultural differences, form the crux of the core values of the Strategic Alliance. Strategic Alliance encourages members to co-operate with each other to achieve "win-win" end results, i.e. to penetrate the market as a collective entity, instead of exploiting it to one's own advantage and at the expense of another's shortcomings.